Through the constant exposure of idealised selves on our Instagram feeds, this prompts us to imitate this act by only posting content that is perceived as ‘valuable’ enough to share to the public (Hogan 2010).Ĭonsidering that visual content is the primary unit of focus on Instagram to create an online impression, there is an immense emphasis that is placed upon the ‘value’ of the photograph itself. Impression management is recognised to be both a conscious and subconscious process, where users attempt to influence the perceptions of their audiences by presenting themselves in a manner that is socially ‘desirable’. But why is this the case? Well to put it simply, the perceptions of other individuals affect how we choose to present ourselves online. Due to this, users are encouraged to create a favourable impression that corresponds to one’s ideals. Through the accessibility and convenience of Instagram, it has not only become a ‘place’ of communication, but is also recognised as an ‘updatable public record’ of our thoughts and actions. Platforms such as Instagram perpetuates social networking as it enables their users to interact with their connections through visual and textual footages. Located at: Wikimedia.Let’s face it, in the ever-changing modern age of digital technology, social media is undoubtedly becoming integrated into our everyday lives. License: CC BY-SA: Attribution-ShareAlike Located at: en./wiki/Impression%20Management. Located at: en./wiki/Dramaturgy_(sociology). Located at: License: CC BY-SA: Attribution-ShareAlike Located at: en./wiki/Symbolic_interactionism. License: CC BY-SA: Attribution-ShareAlikeĬC LICENSED CONTENT, SPECIFIC ATTRIBUTION Front Stage: Actions that are visible to the audience and are part of the performance.Back Stage: Actions that only occur when the audience is not around.Impression Management: In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event they do so by regulating and controlling information in social interaction.Performance Stage: Erving Goffman uses the metaphor of a stage to explain human behavior in everyday life. This shows how individuals are constantly attuned to audience and will alter their behaviors accordingly. ![]() However, as soon as the customer leaves, the barista might deride the customer to coworkers. The barista wishes to convey to the customer that she is willing to meet the customer’s needs. While on the clock and in front of customers, baristas will typically do what the customer wants and try to look untroubled by obnoxious requests. ![]() An example of this would be the type of customer service embodied by baristas at the local coffee shop. Front stage actions are those that are visible to the audience and are part of the performance, while back stage actions only occur when the audience is not around. Goffman explains this awareness in terms of front stage and back stage behaviors. The interrelatedness of the individual’s sense of identity and society is evidenced by the actor’s acute awareness of the audience. The performer is always aware that the audience is doing evaluative work on its own and might doubt the authenticity of the performance. ![]() Dramaturgy binds both presentation and reception, demonstrating that one’s identity is fundamentally intertwined with society outside of oneself. An individual invests energy in portraying a particular identity to other people. The innovative strength of the dramaturgical perspective is its recognition of the “two-way street” nature of identity management.
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