One of their friends declared them “the king and queen of the Bar & Chill.” Phil and Betty had organized an emergency fund for the restaurant’s staff during its Covid shutdown. I said, ‘Oh, my God, this fucking place is going to be awful. All these people with parrots on their heads. Jimmy Buffett playing twenty-four hours a day.’ We thought, Let’s go look, as a goof.”Īt the time, the Murphys had retired to a third-floor oceanfront condo down the coast, in Melbourne Beach: the perfect forever home. “We gutted it and did it up like we were going to die there,” he said. They walked up and down the beach every day, but even a beach can get old. We assessed the carrying costs.” The math, and a yearning for friends, told the Murphys to move to Margaritaville. They were early adopters but not true pioneers. ![]() In November, 2017, more than a hundred and fifty prospective buyers had camped out overnight in the parking lot of the sales center, in anticipation of opening day for down payments. The parking-lot scene was on brand: it had a festival air, with tents, a steel-drum band, food trucks, and stacks of pizzas. LOOT LOCKER VS CARD CRATE VS MOJO MOVIEĪ movie played on a giant screen: “Jurassic World,” in which Buffett has a cameo as a bartender rescuing a couple of margaritas from an outdoor table before some pterosaurs swoop in. Strangers befriended one another and decided, overnight, to become next-door neighbors.Ī swim class at Latitude Margaritaville. ![]() Photograph by Tobias Hutzler for The New Yorker The housing stock, a range of villas and cottages, is, by today’s standards, compact and tasteful-single-story buildings with sensible layouts and patios that, typically screened in, can look like aviaries. People covet three-car garages, for their golf carts and motorcycles-there are a lot of both in Margaritaville-but most have two-car garages.
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